A Recap of our Journey so far
Earlier this year KraftGeek attended the largest nationwide music conference at NAMM 2024. Where we won the honor of being one of the "Best in Show" products while having only one featured product on display. This began our journey to understanding more about how to reach the people we desire to benefit the most. We learned through our experience at NAMM about the Music Educators Association, and the conferences they supply to be a connecting point for students and parents to schools and retailers. Immediately we were geared up to go, with PMEA being the first MEA Conference in our pocket.
Meeting Our Customers
PMEA gave us an invaluable opportunity to meet many of our customers face-to-face. To be able to see the wonder and spark in their eyes as they encounter something new is truly an indescribable thing.
"We knew that we had something special, that is in theory. But this is the first time we understood how much our customers valued the changes that we are seeking to make." one of our team members remarked, "we were shocked by how much our product was able to sell itself! Many people came over saying "I just heard from so and so about this music stand that I had to see", that's the magic of our product. You have to see it and touch it in person to be able to experience the difference."
What is PMEA?
According to the official site of PMEA "The Pennsylvania Music Educators Association (PMEA) is a statewide nonprofit organization of over 3,700 members, dedicated to promoting the musical development of all Pennsylvanians. The present membership evolved from a small group of band directors dating from 1933." With its long history of working within the music education world, PMEA sets its ambitions to "advancing comprehensive and innovative music education through promoting effective instruction, providing meaningful learning experiences, and ensuring impactful and equitable music engagement for all."
This year KraftGeek has the honor to join in with that mission of bringing our innovative products into the scene of innovative music ed, and we look forward to participating in so many more MEAs!
