At the beginning of this year, KraftGeek made our appearance at NAMM 2024, the nation's largest music conference. We were able to build many relationships with like-minded creators and vendors and learn from the ground up what our customers value most.
How We Met The Piano Guys
One of the significant friendships that we were able to build is one with The Piano Guys. Little did we know that we were going to be in a partnership with one of the biggest music content creators when Jacob and Frank (the managers of the Guys) approached us. It didn't take long before we realized how similar our mission and our philosophy of creating is. Both of our brands have the intrinsic goal of bringing playful innovation of traditional methods of creating to the masses. Which is what made our partnership inevitable.
Who are the Piano Guys?
The Piano Guys began their YouTube-content-creating journey around 2010 and blew up with their famous mash-up of Coldplay's "Viva la Vida" and Taylor Swift's early hit "Love Story". This propelled them towards internet prominence. The Guys have a way of combining classical music with modern pop music and making it brand new for young and old musicians alike. According to their official site, they desire "to make a positive impact in the lives of people all over the world through music videos."
Our Piano Guys Concert Experience
Our team was set to attend this year's PMEA, a notable music educator's conference in Pennsylvania. This led us to be only two hours away from the Piano Guy's opening show in their 2024 Tour! And so it was a no-brainer that we simply had to go.
The experience solidified to us that we are partners of the same mind. Both KraftGeek and The Piano Guys are eager to show young upcoming musicians that they can be bold in pursuing their art. That they can create wherever and whenever, and that their ability to dream is not limited to a confined place of practice.
We're infinitely grateful to be able to walk alongside creators who care for their fans the way we care for those we innovate for. Viva la musica!